America's Heartland

Authentic, Entrepreneurial, Diverse, and Growth-focused
What makes Springdale and Northwest Arkansas such a magical spot in America’s heartland?

One reason is the unique entrepreneurial spirit of the place that spawned business giants like Tyson Foods, Walmart and JB Hunt Transport who all make their headquarters here. Another reason is the staggering growth of Springdale and the region and how national and international transplants now outnumber native Arkansans. We're at the heart of Northwest Arkansas with an easy commute anywhere in the region. But perhaps the most common answer would be how friendly and welcoming Northwest Arkansans are.

Thank you for reading this post, don't forget to subscribe!

Springdale is the state’s fourth largest city (pop. 90,000) located in the center of a metropolitan area of almost 560,000. Northwest Arkansas is at a regional crossroads – life here feels distinctly Midwestern. Our Razorbacks play in the Southeastern Conference and our population is comprised of businessmen and women as likely to hail from San Francisco, Cincinnati, Chicago or Atlanta as Arkansas. We’re authentic, innovative, diverse, and focused on growth. Springdale is a great place to live, work and play.


Springdale and Northwest Arkansas have long been noticed by those who look closely at America’s cities:
# 7
in U.S. News and World Reports’ 2022 Best Places to Live

Springdale Public Schools are the most innovative in the state, with enhanced educational opportunities for its 23,000 students. 60% of the faculty possess a master’s degree, and Springdale’s teachers are the highest paid in Arkansas. The district offers 28 EAST programs, more than any other in the U.S., as well as 86 Advanced Placement, International Baccalaureate, and concurrent courses. The Don Tyson School of Innovation, a first-of-its-kind open enrollment school for grades 6-12, provides a technology-rich STEAM environment that embraces flexible learning opportunities. $25.5 million in scholarships were earned by the senior class of 2022!

The University of Arkansas is the state’s premier research institution and boasts the widely respected Sam M. Walton College of Business and a thriving agricultural studies department. Northwest Arkansas Community College offers over 75 degrees and certificates and is home to the innovative Brightwater: A Center for the Study of Food. Northwest Technical Institute provides thousands of adult students with the opportunity to upskill their careers through fields of allied health, industrial arts, information technology, ammonia operator training and commercial driving. Springdale also offers exceptional private school options at Shiloh Christian School and Ecclesia College. Two charter schools – Haas Hall Academy and Lisa Academy – are highly rated

Our region is served by five major healthcare providers – Northwest Health System, Arkansas Children’s Northwest, Washington Regional Medical Center, Mercy Health Northwest, and University of Arkansas Medical Sciences (UAMS).

Northwest Health is the region’s largest healthcare system, headquartered in Springdale, with 540 physicians and 487 beds. In 2021, the system earned the Governor’s Award for Performance Excellence. Arkansas Children’s Northwest in Springdale is the region’s only hospital solely dedicated to pediatric medicine. Washington Regional Medical Center is known for its comprehensive care in the areas of trauma, heart, stroke, and senior care. Mercy Health Northwest offers 24-hour emergency room care at its main Rogers location as well as at its new Springdale branch. UAMS, the state’s only medical school, operates a wide range of clinics throughout the region and will soon break ground in Springdale on a state-of-the-art sports orthopedic center.

Arkansas’ motto is The Natural State and here you’ll find a staggering number of ways to enjoy the great outdoors. Northwest Arkansas has the best cycling scene east of Colorado, with hundreds of miles of paved and mountain bike trails throughout the region. The 40-mile paved Razorback Greenway runs right through the heart of Springdale near Runway Bike Park, the largest pump track in the nation. For water lovers, we’re only a short drive from the Buffalo River, the first National River in the country.

Sports fans will find plenty to love, with Springdale’s NWA Naturals (the AA affiliate of the Kansas City Royals) and the Arkansas Razorbacks of the Southeastern Conference leading the way. And don’t miss our indoor ice rink at The Jones Center or professional rodeo held each June!

You can also immerse yourself in the arts and enjoy American masterworks from the likes of John Singer Sargent, Norman Rockwell, James Turrell, and Andy Warhol on permanent display at Crystal Bridges Museum of American Art – a showcase of our nation’s finest. Broadway shows routinely perform at the Walton Arts Center and TheatreSquared is a nationally recognized professional theater offering 220 performances per year. The state’s largest outdoor amphitheater, the Walmart Arkansas Music Pavilion, hosts world-class touring artists and musicians for every music fan.

Springdale and the Northwest Arkansas region is one of the nation’s most diverse communities. Our businesses have drawn employees from around the globe, eager to work for some of the world’s leading companies. Between 1990 and 2019, the non-white population of the Northwest Arkansas region grew from less than 5% to more than 28%. That growth is expected to increase to 31% by 2024. Engage NWA, established in 2013, is a regional initiative that works to support and continue our growth in diversity, equity, and inclusion.

More than 87 languages are spoken in the homes of the region’s students, with over 90 nationalities represented. Springdale is home to the largest population of Marshallese, citizens of The Republic of the Marshall Islands, than anywhere else in the world outside the Marshall Islands themselves. Springdale also boasts one of the largest Hispanic populations in the state of Arkansas.

Local Attractions

Make yourself at home by enjoying some of these major attractions!

Arkansas & Missouri Railroad

The A&M offers round trip scenic tours through the Ozark Boston Mountains. Burrow through the quarter mile Winslow and travel high trestles over 125ft from the ground.

Beaver Lake

Beaver Lake is a man-made reservoir in the Ozark Mountains with 487 miles of shoreline. It is known for limestone bluffs, natural caves, and a wide variety of trees and flowering shrubs.

Crystal Bridges

Crystal Bridges features a world-class collection of American art, and stunning architecture.

Ozarks Highland Nature Center

The J.B. and Johnelle Hunt Family Ozark Highlands Nature Center is fun for the whole family to enjoy and learn more about the region’s wildlife.

The Jones Center

The Jones Center is a massive indoor recreational facility for kids & adults with an ice rink, pools, soccer court & gym.

Northwest Arkansas Naturals

The Naturals are our very own Minor League Baseball team. Catch all the local games at the Arvest Ballpark!

Razorback Greenway

Springdale runs the gamut of cycling including the 40-mile Razorback Greenway.

Shiloh Museum of Ozark History

The Shiloh Museum of Ozark History is a regional history museum covering the Arkansas Ozarks. It features programs, exhibits, and events relating to Ozark and Northwest Arkansas history.

Walton Arts Center

The Walton Arts Center features performances from around the nation bringing Broadway Shows, orchestral performances, and special screenings.

Walmart AMP

The Walmart Arkansas Music Pavilion is the local spot for some of the hottest touring musical performers. Past performers include OneRepublic, Luke Bryan, Pitbull, Janet Jackson, Goo Goo Dolls, and more!

University of Arkansas

The U of A, also known as ‘Home on the Hill’, is the largest university in the state and is known as a public land-grant research university.

Contact Us Today!

For more information about Springdale and local services, contact us below or email